🌟 What to Expect When You’re Expecting a New Product Line 🌟
Launching a product? Buckle up. Creating a new personal care, OTC, or wellness product line is a lot like preparing for a baby. You’re picking names (hello, branding), assembling the nursery (packaging), meeting the pediatrician (your CMO), and yes, budgeting for diapers (raw materials aren’t cheap). It’s thrilling. It’s overwhelming. It’s not for the faint […]
<strong>Health SKIN DEEP: Holistic, Functional and Wellness Skincare</strong>
It used to be that all that mattered in cosmetic or skincare formulation was a headliner “hero” ingredient that would enable companies to create buzz and cash in on the latest fad. Today, consumers are becoming much too savvy for that to work. They know what they want, and that’s clean, beneficial products without the […]